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About us

ABOUT US

Fashion with a Purpose

With all the global issues our industry faces today,
communities of conscious consumers are growing
to promote ethical fashion.


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Discover New Trends

Write one or two paragraphs describing your product or services. To be successful your content needs to be useful to your readers.

Start with the customer – find out what they want and provide them with stylish and sustainable clothing.


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Changing the fashion industry is possible.
We’ve done it before.

Meet our design team

Dedicated professionals driving our fashion success

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the driving force behind our clothing line. He loves to keep his hands full by participating in the design, marketing, and customer experience strategies.

Mich Stark

Chief Commercial Officer

Mich loves taking on challenges. With his multi-year experience as Commercial Director in the fashion industry, Mich has helped the company to get where it is today. Mich is among the best minds.

Aline Turner

Chief Technical Officer

Aline is a passionate advocate for sustainable fashion who mentors emerging designers and supports a community of eco-conscious creators.

Iris Joe

Chief Financial Officer

Iris, with her extensive background in fashion marketing, helps us understand market trends and improve our product offerings. She is determined to drive success and uses her expertise to elevate our brand in the clothing and accessories industry.